If you are in the process of setting up your very own business then you may know that a high percentage of new businesses will close down within the year. This is commonly due to not enough knowledge, funding, or using the wrong marketing. Marketing is a way you aren’t invisible to the general public and your customers. When you use the wrong marketing techniques and strategies you will struggle to get the numbers you need to survive and thrive in the business world.
If you aren’t sure which ones to use then check out the article below to find out more.
Social Media
This is a rising star in the world of marketing, fairly new but one of the most effective. Social media has come a long way since its launch, and you need to know which platforms are best to use. Social media comes with a vast global audience, meaning you can reach a large number of customers and clients by posting something on your page. You can use social media to launch new products and inform customers about upcoming sales. As tempting as it can be to get yourself on as many pages as possible, focus on the ones that are going to get you the most customers and returns.
Video Marketing
Video marketing is also a relatively new form of marketing, however, it is one of the most useful. With video marketing you can place videos on your website stating who you are and what your business is about. You can also create content videos of products and services that you offer. This content can then be added to social media pages and your website for customers and clients to purchase.
Common content ideas for video marketing including how to guide and product demos. Customers love these and make life a bit easier for them to understand how your products and services could help them.
Leaflet Distribution
The old ones can sometimes be the best ones and that is why they are still around. Leaflet distribution won’t work for everyone but it can be incredibly useful if you are opening in a local neighbourhood. If you are an online only business then this one won’t be of any use to you, it would just be a waste of your budget.
If you want to distribute leaflets to households in the local area then you will need to find reputable printing services to get hold of leaflets or even business cards.
SEO
Lastly, if you are struggling to climb the search rankings then you may need some external help from SEO experts. Search engine optimization is needed for businesses to get visits and clicks on their website. Your website is where you will take orders when your main office doors are closed, it needs to be easy to use and navigate. You can outsource these projects to marketing agencies who specialise in SEO services.
Hopefully you found this article helpful and now have a greater understanding of the best marketing techniques to use in your business. Find the ones that suit you and your company best then you can watch it soar to success.
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