As a parent you sometimes think that you know a brand. You’ve bought their products yourself and also seen them being used by other parents. It’s a brand that you’re happy to buy and happy to recommend. You know and trust them. Then, as a blogger, you get the opportunity to work with said brand and look forward to doing so as you’ve been a satisfied customer of theirs for years. You go along to meet the brand, her more about them and see their latest product lines and at that point they absolutely blow you out of the water. Pun very much intended as that’s exactly what Zoggs have done this last fortnight.
I’d gamble to say that there’s probably not a parent of swimming lesson age kids in this country that hasn’t heard of Zoggs. Mots of our kids will have at some point worn their armbands or buoyancy vests when first learning to swim and then also used floats, goggles and diving aids as they’ve progressed up the various ASA swimming levels. I know my own kids have Zoggs emblazoned on one side of their swimming hats when they have lessons at the local leisure centre and there’s also a big display of Zoggs swimwear and accessories inside the entrance to the leisure centre that you have to walk past every time you enter or leave. There’s absolutely no doubt that the brand is very much out there.
Along with some other bloggers I was invited along to their water confidence launch event which would gives a sneak peak of a new partnership that Zoggs have with Warner Bros. We started off in the hotel pool where an amazing little three year old boy (who had only had a couple of swimming lessons before!) got to try out some of the new Zoggs DC Super Heroes Collection under the watchful eye of the Zoggs ASA Swim Teacher of the Year. The range itself is absolutely epic! I mean what little boy or girl wouldn’t want a Batman, Superman or Wonder Woman kickboard or armbands. I personally have my eye on a Batman or Wonder Woman swim hat for the next time I go and swim lengths up and down the pool.
The range has launched with Batman, Wonder Woman and Superman branded rucksacks, goggles, hats, armbands, kkckboards, splash balls and dive balls and they all look utterly amazing! They’re all available now either online from Zoggs themselves, or Amazon, or you will also find them in various leisure centres, including Everyone Active ones. I’m taking my kids for their swimming lessons later today and I’m rather hoping that they’ll have them in stock already so I can show off with a fancy new swim hat.
As if that isn’t exciting enough though – the range will be extended further come March 2018 when us grown ups will properly get in on the action with Super Hero Swimwear for adults and children. Basically you will all be able to dress up as a family of Super Heroes when you go down to the pool. How cool is that?
It wasn’t just Zoggs’ Super Hero tendencies that impressed me at the launch event though. We were also invited to a talk from their UK and Ireland MD about the company’s direction and the seven different consumer groups that the company has. I may have known Zoggs from having children who swim and swimming together as a family, but that’s only two groups. They also attract triathletes, fitness fanatics, mermaids/mermen, inspired females and the young at heart and those last two groups in particular for me really fitted in with the different types of women that I meet at many of the Women’s Institute events that I attend.
I was also blown away by the amount of choice in the Zoggs swimwear range. I have to admit that since having children I have only ever had one style of swimming costume. From a high street store someone recommended it as it covers up my “mummy tummy” rather well. I swim regularly and so when one wore out I’d simply go and buy another one and pray that they would keep making the same style year after year (luckily for me that have for the last seven years). I’d always assumed that Zoggs wouldn’t be suitable for me as I wasn’t either a serious swimmer or the size and shape of a teenage girl. I was delighted therefore to see that there is a huge huge range of styles and shapes in their swimwear range, all designed for different types of swimmers and different types of women. I had absolutely no idea that they aimed to cater for people lying around the pool on a summer holiday for instance. We were lucky enough to attend a catwalk show of all their latest swimwear and it was wonderful to see all the options available – being worn by real women, not just photographs. Looking through their full catalogue I could also see all the different strap styles that can help with different chest sizes and the different levels of swimming activity that women may want to undertake. I now feel like I can really go and make an informed decision about buying a new swimming costume, rather than just buying exactly the same one again.
Disclaimer: I was invited along to the Zoggs event and received a goodie bag whilst there. All opinions remain my own. This post contains affiliate links.