I don't normally get drawn in by the various TV adverts that we are bombarded by during most TV programmes, but tonight I did see one that made me go to the internet to look up more.
I'm very keen that we teach children more about healthy eating and where food comes from and hence I really like the sound of Morrisons' Let's Grow campaign. It works in a very similar way to the way the other big supermarket chains have their vouchers for schools campaign, but in this one schools can exchange the vouchers they are given for gardening equipment that the children can use to grown their own food at school. The idea being that if you can encourage children to grow fruit and vegetables then you may also help encourage them to eat it.
Morrisons seem to be tying all this in with the national curriculum and key stages 1 – 4. I'm no teacher and hence I can't even start to judge as to whether or not this is a good effort at what they're trying to do or whether they fall short. I'm hoping it's the former and I certainly hope that the scheme is successful in that way.
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