Raising funds for a good cause is much harder than it sounds. Although you may find people willing to help, non-profit organizations need massive cash, and a lot of effort goes into collecting such huge volumes. The best way to maximize contributions to your cause is by organizing a fundraiser.
While it requires a lot of effort to spread the word and reach out to the right people, it is worthwhile considering that you have a big opportunity to fund your purpose. Everything boils down to following the right approach and tactics that make your fundraising campaign a success. Here are the ideas that can help you engage supporters and get revenues flowing.
Create a multi-channel campaign
When it comes to reaching out, nothing matters more than going multi-channel. Consider your budget and create a campaign that touches all the channels where your audience is. You cannot miss the basics like billboards, pamphlets, and radio and television announcements. Think local and reach out to supporters by being visible everywhere. However, you cannot overlook the value of web promotions. A strong social media presence gets the campaign soaring and costs only a fraction of the traditional means. You can leverage the power of the community as your supporters will be happy to promote the cause. Sending across personalized emails requesting people to donate is also a good idea.
Be consistent with branding
Even as fundraising campaigns are not commercial, you still need to be consistent with branding. Strong branding makes the campaign more recognizable and builds trust with the supporters. It also ensures that people connect with it everywhere, across the traditional and online channels. Luckily, it is easy to bring consistency to your promotions. Using the brand, logo, and colors of your non-profit company as inspiration for campaign design is the best way to start. You may even create a different logo for each one, but make sure that people can connect it with your company and mission.
Bring a sense of urgency
Time-bound programs are the best from a philanthropic perspective because ones that last too long tend to lose momentum. Supporters often procrastinate while donating funds when programs run for months. Things tend to slip from their mind, and they may never come back to donate despite good intentions. Shorter fundraisers are better because they create a sense of urgency. A dramatic impact statement along with a pressing deadline is enough to drive people to take immediate action and give right away, rather than consider postponing the action to a later date.
Organize online events
As the pandemic is looming large, you cannot expect donors to come over for physical events and programs. You must consider organizing virtual events if you are serious about the success of a fundraiser. You can try unique ideas such as holding an online auction with exquisite jewelry to attract larger crowds. It is easy to find sellers and designers willing to do their bit for noble causes by selling high-value jewelry at no-profit prices. You can sell them at a premium and use the profits for your cause.
Encourage monthly recurring contributions
Recurring donors are far more valuable than one-time givers because they end up supporting your organization for years. It is a good idea to design fundraisers that encourage monthly donations towards your purpose. You will be surprised to find that many people and businesses are willing to go ahead with the idea of long-term donations. Create personalized email appeals requesting the potential donors by signing up as recurring givers. The mail should also have the one-time option because you will not want to miss out on donors who cannot give away every month. But emphasizing the value of recurring donations and adding incentives for monthly givers is a good idea to win favor for such contributions.
Leverage visual storytelling
Building successful campaigns is all about weaving impactful content, whether for selling your products commercially or raising money for charity. So you need to leverage visual storytelling for your fundraisers as well. Fortunately, there is much scope when it comes to promoting your philanthropic efforts through storytelling. Create a video that showcases the good work your organization has done over the years. You can also have people speaking about the benefits they received from your organization. Promote the content online and offline, and you can witness a massive boost in donations.
Make it easy to donate
Another simple measure to make your campaign a success is to bring ease to the donation process. You cannot expect people and businesses to fill long and complicated forms or go through a lengthy process to give money for charity. The idea is to make the process as simple and seamless as possible. If you are accepting funds online, payment security should also be your top priority. Donors need to be sure that the method is credible and there isn’t any risk of online fraud or threat when they pay online. Those collecting offline should also make the system credible with receipts and paperwork because trust matters the most.
Celebrate success with donors
Achieving the targets with a successful fundraising campaign isn’t the end of the road. You need to go the extra mile to celebrate the success with the donors because you will want them to be a part of the next campaigns as well. Think of creative ideas for showing your gratitude towards the donors. You can go beyond the conventional thank-you emails and send across thoughtful gifts like stationery, jewelry, and key rings. The small gesture can make a big impact, and donors will be more than happy to be a part of your community and promote your cause to everyone they know.
Fundraising campaigns require careful thought if you want them to achieve success. The key lies in engaging your supporters and encouraging them to go above and beyond with donations. If they are happy enough, they will donate today, come back tomorrow, and go the extra mile to spread the word about your organization.