Over the years you will have seen your company grow from small business to an enterprise, which leaves a lot to be desire about the current look of your website.
No matter the size of your business, the prominence of your website and need for it to be updated frequently remains the same.
As the criteria for the areas of improvement change, lets explore the most best website trends for 2020 which are going to keep your users with you for years to come.
Entering Dark Mode
One of the latest features especially on mobile devices, dark mode has a sleeker appeal and helps lighter texts to stand out better than dark-on-light text.
Not only is there an advertising benefit but websites which are the host of dark mode provide users with a less painful presentation. This being that the blue light emissions are lower than on light mode and therefore enables the reader to scan with website without discomfort – who wouldn’t love that?
You may choose to use dark mode seasonally as winter months in the UK often find online users spending more time at home online but not wanting to be blinded as they search.
Spoken and Written Testimonials
Retention is easily built upon if you utilise your existing customers.
The best method for achieving this is to ask your current clients or latest customers to provide a written or spoke testimonial which will make them feel appreciated as a paying customer. Auditory testimonials are ideal for updated websites as they are prone to having a higher click through rate and will catch more of your user’s attention.
Imagery is also a great way to surround your testimonials draw in your readers attention but just make sure you’re getting the relevant permissions beforehand. Ultimately, testimonials will make your current clients feel extremely valued and in return prospective customer more inclined to choose you over competitors who don’t have testimonials on their websites.
Give Users and Experience
After users have visited your website, they should be left feeling as though they have been on a journey. They’ve seen your branding, what you have to offer, how they can find you and (if you’re doing it right) some interactive features such as animation or CGI video content.
Putting in the extra effort to make short videos (30 seconds if not less) will help your website stand out against the competition. Modern internet users don’t like to sit and read long pages of text, they want to see how your product works or looks, in as realistic a view as they can online.
Keep Directions Simple
Thinking about the devices your users will on which is primarily mobile and tablet, it is best practice to keep menus simple.
A simple hamburger menu (3 lines at the top right of the website) will keep further web pages off the user’s screen and make the overall appearance less cluttered.
Some of the menu options you may have in the hamburger menu could be: Home, About, Buy and Contact. Or you may opt for an alternative option which may include a sliding bar at the bottom of the website, or menu list in the footer, but no matter what menu your website Is using, make sure you nail your responsive web design with clear text and imagery which are formatted to fit on all devices.
Stockport website design experts hold the key to making a your users website experience exceptional, which will generate an unprecedented amount of sales for your big or little company.
This post is in association with Search and More.
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